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Email: Logistics Optimization

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A Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as data about the available supply at each origin and projected demand at each facility per week.
Case Number: QA-0760
Author: Ovchinnikov, Anton S.
Type: Case
Length: 2 pages.
Industry: Consumer Goods
Published: 01/19/11
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