FLORA (B): National

Picture of FLORA (B): National
PDF Download
Master Hard Copy
Student Hard Copy
Copyright Permissions
In this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strategy. He must also consider how the U.S. national florists might react to whatever strategy he chooses. Student spreadsheets are available for both the A and the B cases.
Case Number: QA-0755
Author: Ovchinnikov, Anton S.
Type: Case
Length: 5 pages.
Industry: Retail
Published: 10/04/10
Revision Date: 03/09/11
Category: Quantitative Analysis
Subscribe to Product

Stay Connected: